Nicklz | Cultural Brand Architecture

For Nicklz, I established the brand from the ground up, defining its voice, visual identity, and cultural positioning. From photo direction and graphic design to merch, print, and email execution, every asset was developed to create a cohesive, unmistakable presence both in-store and online.

Stylized graphic promoting Nicklz in New York City featuring text "Welcome to Nicklz," a cartoon drawing of a man smoking with smoke forming a speech bubble, a cat, a newsstand, a trash bin, and a dog-pulling person. Additional text about a discount
Flyer for Nicklz, located at 797 8th Ave, New York. Contains a helicopter graphic, the Nicklz logo, and illustrations of people in various activities. Text mentions cannabis-related promotion, age restriction, and legal disclaimers.
People crossing a city street at a crosswalk, some talking on phones, others walking in groups or alone, with storefronts and street signs visible.
Graphic design featuring large light gray text of New York City boroughs on a blue background with black cursive text 'Nick' and a swoosh underneath.
A street scene featuring a group of four people wearing Nicklz apparel, standing near a green pole, with tall buildings in the background. The vertical promotional banner highlights free delivery, and the text promotes Nicklz apparel's city-inspired
Three young men sitting on a red advertising board outside a cannabis dispensary named 'Nickel'. The men are dressed in casual streetwear, and there are people walking by in the background.
Advertisement for Nicklz cannabis dispensary located at 197 8th Ave, New York City. The ad highlights the store's refreshed look, new store design, and updated lineup of cannabis products. It features multiple "Get Directions" buttons, images of the
Watercolor background with overlaid text announcing a new licensed dispensary called Nick's located at 197 8th Avenue, with the website nicklzny.com.
Two young men walking outside the entrance of a store with a red sign that says 'PARK'. The man in the foreground is smiling, wearing glasses, a black jacket, gray pants, and a gray hoodie, carrying a water bottle, and holding a beige hoodie on his s
An illustration of a person sitting on a barrel, smoking and wearing a shirt that says 'New York.' There is a cat on a box labeled 'New York News' and a trash can labeled 'Keep NYC Clean.' The background features the text 'New York Licensed Dispensar
An advertisement for Nickle's weekend plans and cannabis products featuring different sections: free delivery banner at the top, city scene with crosswalk, a shop offering vapes, various pre-rolled joints, edibles, a cozy cannabis display, and a map
Event poster for Nicklz's anniversary giveaway and celebration on Saturday, June 14th, 2025, from 12 to 8 PM at 797 8th Ave, NYC. The poster features a large portrait of Nicklz, illustrations of subway trains, a helicopter, a person walking with a sm
An advertisement for Nicklz NYC featuring a playful, comic-style design with a taxi cab illustration, a food display case, and people walking dogs. The ad promotes new flower and pre-roll drops, BOGO deals, and in-store exclusives, with buttons label
A cartoon illustration of a man skateboarding with a trail of red smoke coming from his head. The smoke turns into a red, orange, and yellow abstract shape that resembles a stylized flame or flame-like plume.
Illustration of New York City’s licensed cannabis dispensary sign with various city transportation vehicles, workers, and pedestrians, set on a red background with black and white accents.
An infographic with a black background explaining different cannabis strains and their cultivation, featuring white line drawings of people, a person with a trailer, and a small fire truck, with sections titled 1Slice, North Fork, Fela's, Fyre, Sense