A woman sitting on black stairs outside a black building, wearing a black coat, a black dress with red design, black boots, and jewelry, with dark hair tied back.

about

Rooted in high fashion. Informed by culture. Slightly ahead of the trend cycle without chasing it.

My work lives at the intersection of editorial aesthetics and strategic thinking. I’m drawn to mood, contrast, and texture — the kind of design that feels considered, not overworked. A little 90s. A little cinematic. Always intentional.

Outside of work, I’m a traveler, not a vacationer. I move through cities collecting inspiration the same way I approach creative direction — observant, curious, immersed. Concerts, street corners, late-night food, quiet museums. Culture fuels everything I create.

Before visuals, there’s positioning. Before content, there’s direction. I define tone, audience, and visual language before anything is executed.

From there, I oversee the full creative pipeline — concept development, art direction, photography, video, graphic systems, and rollout. Whether it’s digital, physical, or experiential, the goal is cohesion. Every touchpoint should feel like it belongs in the same world.

I don’t design for algorithms. I design for longevity.

A woman sitting at an outdoor cafe table, drinking from a coffee cup, wearing dark sunglasses, a black outfit, with a marble top table, and a small plate and spoon on the table.
A woman with short dark hair and sunglasses sitting on a bus, holding onto a strap. The bus has colorful seats with walking person symbols, and the background outside the window shows a construction site with buildings, a crane, and parked cars.

my story

I currently work as a Content Producer and Strategist at Aesthetic Haus, leading end-to-end content development and brand strategy across industries.

My background spans fashion, retail, hospitality, and lifestyle brands, including work with Parade and LeTote, as well as shaping the brand presence of spaces like Lenlen Thai and The Pomeroy. From brand establishment and content ecosystems to menu design and merchandise, I’ve built cohesive visual identities across digital and physical spaces.

Long term, I see myself guiding larger creative worlds — building visual systems that feel inevitable once they exist. No rush. Just direction.

A young woman with short dark hair and wearing sunglasses, a black t-shirt, shorts, and checkered slip-on shoes, stands outdoors holding a drink, with a table of drinks and decorations behind her, in a backyard setting.

styling process

experience

  • Collaborating with filmmakers to create authentic and compelling styles and enhance storytelling on screen.

  • Curating and coordinating fashion looks that align with the publication’s theme.

  • Partnering with advertising teams to create looks that align with the brand's message and appeal to the target audience.