Lenlen Thai | Strategy-Led Content Production

@lenlen.nyc

For Lenlen Thai, I handle the complete creative pipeline: strategy, art direction, photography, video, and graphic design. I translate the brand’s in-person energy into a cohesive digital presence — crafting visuals that are intentional, atmospheric, and built to strengthen recognition across every touchpoint.

Person holding chopsticks lifting noodles from a bowl of ramen with sliced pork, meatballs, and green onions on a wooden table.
Group of six diverse friends socializing at a bar or nightclub, smiling and engaged in conversation, with some holding drinks, in a dimly lit, lively setting.
A hot foam drink with ice cubes in a glass and a dark cocktail in a martini glass on a black serving tray, with a cartoon bee illustration floating above.
People serving themselves from a ramekin of dessert, with a spoon and fork, on a wooden table.
A bowl of Vietnamese noodle soup topped with thinly sliced beef, surrounded by fresh herbs, bean sprouts, lime, and a small dish of sauce on a wooden table with handwritten text that reads 'Vietnam Beef Bowl Noodle Soup'.
People holding various drinks in a toast at a restaurant table with menus and illustrated placemats.
A pink poster advertising Drag Night in the Dining Room, with a hand with long purple nails holding four Polaroid photos of drag performers. The event is on Thursday, October 30th at Lenlen, 40 E 20th St, New York, NY, at 9 PM. Hosted by Chicky Gorgi
Three people holding glasses of a light-colored cocktail with ice, raising them for a toast. One person has blue nail polish, another has red, and the third person's hand is visible. In the background, there is a black and white outline drawing of a
A dark green sign with handwritten text that says 'Late Night Menu' and 'Available 10:30PM-12:30AM'. There is a small illustration of a person sitting in a sink with glasses, drinking from a bottle or cup.
Group of young adults socializing at a bar or nightclub with warm lighting.
A welcoming poster for New Year with Lenlen, featuring a cartoon figure dancing and holding a wine glass and a phone, with event details at the bottom.
A dimly lit bar with shelves of liquor bottles, glassware, and bar tools, illuminated by warm red lighting, with bar stools in the foreground.
Bar counter with shelves of liquor bottles and jars, dim lighting, neon signs, and handwritten menu featuring signature cocktails with cherry, spiced hawthorne berry, pineapple, lime, and pale ale.
A bartender pours red mixed drink from a measuring shaker into a martini glass at a bar, with various bar tools and containers visible on the counter.
Wall decorated with various framed photographs and posters, including images of people, food, and Thai-themed artwork. Part of a dining table and chairs are visible at the bottom, with some utensils and a plate on the table.
Plate of fried chicken with two pieces garnished with jalapeños on a table, alongside a salad with mixed greens, sliced vegetables, and smoked salmon, and two glasses of water.
Three brown gift cards with the text '40,' '20,' and '20,' and the words 'Gift Card,' placed on a wooden table next to two metal cups. The table also has a paper with a cartoon drawing of a cat's face.
Empty and partially eaten plates of Asian cuisine, including noodle soup, rice, and various side dishes, on a wooden table.